Key Insights From VRM Days in Zagreb and the VRWS World Fair in Rome Last month, we attended two major industry events that brought together leading voices in tourism and private accommodation. On 21–22 October, we participated in VRM Days in Zagreb, a gathering of many Croatian agencies. Shortly after, from 29–31 October, we traveled to Rome for VRWS , the World Fair for Private Accommodation—an international event featuring agencies, booking portals, and tourism technology companies from all over the world. Across both fairs, one message was repeated by all industry leaders—booking portals, tourism boards, professional associations, and experts alike: Accommodation alone is no longer enough. Guests want an experience. Providing clean, well-maintained accommodation is just the starting point. Today’s guests expect added value—whether through extra facilities in the accommodation or through thoughtful recommendations for nearby services and activities. Even simple restaurant suggestions play a major role in shaping the overall experience. Below are the key insights we took away from both events.